Nike A’Ja One Test

Secured a partnership between The 411 Brand and Nike's Ekin team to support a women's basketball initiative focused on athlete development and community engagement. The collaboration provided footwear, uniforms, and brand support while creating meaningful opportunities for women athletes and helping advance community focused programming.

The Opportunity

The 411 Brand sought to create meaningful opportunities for women athletes while expanding its basketball programming and community impact initiatives. The objective was to establish a platform capable of fostering competition, visibility, and engagement while attracting support from aligned brand partners.

The Opportunity

The 411 Brand sought to create meaningful opportunities for women athletes while expanding its basketball programming and community impact initiatives. The objective was to establish a platform capable of fostering competition, visibility, and engagement while attracting support from aligned brand partners.

The Execution

Secured Nike support through the Ekin division for ATL vs. ATL, a women's basketball initiative created to celebrate local talent, foster community engagement, and provide meaningful opportunities for women athletes. The league also served as a platform for testing and promoting future women's basketball and sports entertainment concepts.

The Outcome

Established a successful collaboration between The 411 Brand and Nike that elevated the athlete experience, increased visibility around women's basketball initiatives, and demonstrated the value of community centered brand partnerships.

The project created new opportunities for athletes while strengthening relationships between community organizations and major brands committed to supporting the growth of women's sports.

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